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This web site r172.piecha.com had the following on the web page, "PIECHA Design entwickelt und realisiert mit viel Liebe zum Detail qualitativ erstklassige Designprodukte und Automobilzubehör - vornehmlich für Fahrzeuge aus dem Hause Mercedes-Benz." We noticed that the website said " Wird der SLK R172 Roadster zu einem rassigen Sportwagen im Designerkleid." It also said " Das ganze Programm downloaden Ideal geeignet für Smartphones, Tablets und PC! Funktioniert nur mit Adobe Reader." The header had Mercedes as the highest ranking optimized keyword. It is followed by Mercedes-Benz, Mercedes Tuning, and R172 which isn't as ranked as highly as Mercedes. The next words r172.piecha.com used was R 172. SLK was included but could not be viewed by search engines.